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MASTERS IN MARKETING MANAGEMENT(M.M.M)

Duration : Two years.

Selection Basis:

          Selection criteria will be decided by University from time to time. This may comprise of written test, group discussion & personal interview.

Eligibility :   Graduate with 50% of marks (45% for reserved category in Maharashtra).

  Semester I

Sr. No.

Name of the Subject

1

Principles and Practice of Management

2

Principles of Marketing

3

Marketing Research

4

Consumer Behaviour

5

Advertising and Sales promotion

6

Field Study

 Semester II

Code

Name of the Subject

1

Agricultural Marketing

2

Industrial Marketing

3

Sales Management

4

Communication Skills

5

Indian Economic Environment

6

Distribution Management and Global Logistic

 Semester III

Sr. No.

Name of the Subject

1

Tourism Marketing

2

Organization Behavior

3

Retail Marketing

4

Services Marketing

5

International Marketing

6

Managerial Economics

7

Project Report.

 Semester IV

Code

Name of the Subject

1

Marketing and the Laws

2

Strategic Marketing

3

Operations Research and Quantitative Techniques

4

Entrepreneurial Development

5

Fundamentals of  Information Technology

6

Fundamental of Management Accounting


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